Luma Agents
Creative AI agents for image, video, and audio generation
Luma helps you generate and edit creative assets with AI models for video, images, and audio. It offers individual and team plans, with usage-based credits for different model tiers and resolutions.
Agenticness = how independently a tool can take action, scored across 9 dimensions. Scored independently by David Kooi, Skylark Creations — see full rubric →
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What's happened with Luma Agents lately
- Score changeRubric upgrade v3_0 → v3.1: score 4/32 → 7/364 → 7/36(+3)
Rubric upgrade: agenticness v3.0 (8 dims, /32) → v3.1 (9 dims, /36). Adds Dim 9 (Operator Sovereignty), splits Dim 6 into 6a/6b lenses, tightens Dim 4 autonomous-retry distinction. Not a product change — score shift reflects new dimension + recalibrated rubric, not a change in the tool. Fanout suppressed.
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News mentions sourced from our news feed; score changes from periodic re-evaluations.
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About
Luma is a creative AI platform centered on image, video, and audio generation. Based on the pricing page, it combines its own Luma Agents with third-party models, making it most relevant for creators, marketers, and teams producing visual or audio content.
Luma looks strongest as a production tool for generating creative media at scale, especially if you want access to multiple model options and granular pricing by output type, resolution, and audio use. The pricing page shows a clear credit system...
Executes tasks you assign, one step at a time, within narrow domains.
Dimension Breakdown
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- Plus ($30/month or $300/year): Includes Luma and third-party image and video models, edit access for guest collaborators, and commercial use.
- Pro ($90/month or $900/year): Includes everything in Plus, with 4x usage with the Luma Agents.
- Ultra ($300/month or $3,000/year): Includes everything in Pro, with 15x usage with the Luma Agents.
- Team: Coming soon; includes team member management, project organization, team-wide sharing, usage analytics, user spend limits, and SSO. Contact sales.
- Enterprise: Contact sales; includes everything in Team plus enterprise commitments, dedicated education and training, and custom fine-tuning.
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