HeyGen

Create interactive AI video funnels that adapt to each viewer

Combine HeyGen’s AI video avatars with Tolstoy’s choose-your-own-path video format. It helps you build personalized sales, onboarding, and support experiences that route viewers based on their choices.

Agenticness = how independently a tool can take action, scored across 9 dimensions. Scored independently by David Kooi, Skylark Creations — see full rubric →

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Paid

Web

Integrations

B2B

No-Code

Usage-Based

For Teams

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Recent activity

What's happened with HeyGen lately

May 23, 2026
Score change
Rubric upgrade v3_0 → v3.1: score 2/32 → 6/362 → 6/36(+4)
Rubric upgrade: agenticness v3.0 (8 dims, /32) → v3.1 (9 dims, /36). Adds Dim 9 (Operator Sovereignty), splits Dim 6 into 6a/6b lenses, tightens Dim 4 autonomous-retry distinction. Not a product change — score shift reflects new dimension + recalibrated rubric, not a change in the tool. Fanout suppressed.
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News mentions sourced from our news feed; score changes from periodic re-evaluations.

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About

What It Is

HeyGen + Tolstoy is an integration between an AI video generation platform and an interactive video platform. It’s aimed at businesses that want to turn standard video into guided, personalized journeys for sales, customer education, onboarding, and support.

What to Know

This is not a general-purpose agent or automation tool; it’s a video experience workflow for marketing and customer engagement. It works best when you already have a clear funnel or decision tree in mind, such as qualifying leads, guiding users...

Key Features

Combines AI-generated video with interactive choose-your-own-path journeys

Supports clickable branching video experiences

Can route viewers based on their responses

Uses AI avatars for sales and onboarding flows

Designed for personalized customer interaction

Use Cases

Interactive sales funnels that qualify leads and route viewers to the right product or rep

Customer onboarding flows that deliver step-by-step guidance without overwhelming users

Support experiences that let customers choose the help path that fits their issue

Agenticness: Guided Assistant

Executes tasks you assign, one step at a time, within narrow domains.

High evidence

Last evaluated: May 23, 2026

Dimension Breakdown

Action Capability

Autonomy

Planning

Adaptation

State & Memory

Reliability

Interoperability

Safety

Operator Sovereignty

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Paid

iOS

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